Voice Capture Software & Recording Systems Modules
Standard capture of comments and similar answers require a painstaking manual transcription process that is subject to errors and misinterpretations. For example, did your respondent say in response to a question about a TV news announcer ...
THATís an anchor man!!!
Or did he say ...
Thatís an anchor man?Ē
A paper transcript probably wonít tell you. The Survey Systemís Voice Capture Software Module can immediately tell you what your respondents really meant by recording answers in their own voices.
Benefits of The Voice Capture Software Module of The Survey System
The Voice Capture Software Module:
- Records and plays back actual voices.
- Captures the feeling and intensity of responses.
- Creates dazzling presentations.
- Saves time during interviews.
- Playback-only software is available to offer to your clients.
With the Voice Capture & Recording Software Module, you can also code each response based on its content and use these codes to produce numeric tables or to group similar responses together during playback.
During playback, interviewees can be classified by up to four variables, such as age, sex, geography, income. Their comments are played back through a sound-equipped PC.
Interviews can be done by phone or face-to-face with laptops or PDAs. The impact of consumers actually talking about products in their own words gives an immediacy and impact to your presentation that has to be experienced to be believed.
The Voice Capture & Recording Software Module of The Survey System works with the Professional and Enterprise Editions of The Survey System.